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helping entrepreneurs to start and grow their business

4 Reasons Why Your Small Business Should Invest in SEO

Though many people speculate that SEO is dead, they are not right in their thinking. SEO is still very useful and you should spend a good amount of money on it. Here are some of the reasons why.

It works well

SEO helps in ranking your site towards the top of the search engine results pages. You can improve the user experience by practicing good SEO strategies. With time, your site will be ranked higher. It will work in future as well.

It is very cost effective

Compared to the other types of online marketing option like PPC advertising or social media marketing, SEO is extremely cost effective. It provides a good return on investment. Organic SEO can help to improve your online presence.

They are getting the bigger market share

Maximum people use online reviews to buy products or services. It is not far away when everyone will be searching for things online. In this extremely competitive world, if you want the search engine to locate your business, then you should do SEO.

The mobile bandwidth and local search optimization is on the rise

The amount of mobile traffic is increasing. People now use their mobile phones to look for different products or services. The number of mobile users is actually more than desktop users. Because of more mobile usage, effective SEO techniques are necessary.

Your competitors are investing in SEO, and so should you. You should always try to keep your business in a higher rank than that of your competitors. Other techniques can be used with SEO for a better outcome.

3 Ways To Get Finance For Your Startup

It is not easy to start a business from scratch. One of the biggest challenges is to source funds for your business. Here are some of the ways you can get fund for your startup.

1. Business grants and loans

Startups are crucial contributors to economic growth. It provides employment opportunities. So, the governments take initiatives to support them. You can get access to grants and low-interest loans from various public funds, like start-up loans. These funds can be time-consuming to get. You can get varieties of commercial loans as well. However, it is difficult to get these loans as many loan providers don’t want to fund businesses that they think is risky.

2. Crowd funding and peer-to-peer (P2P) lending

It is a viable way to fund startups. You can get access to these funds during the initial stages of your business. Crowdfunding means selling small equity stakes in the business. The business owners want to get some fund to get their ideas implemented. P2P lending is similar to crowdfunding. But the investors, in this case, want strong returns.

3. Short-term loans

You can get short-term loans at a very high-interest rate. Low-interest loans are difficult to get, so you can go for these short-term loans. These loans are quick to get and so you can start your business soon.

You should know about the financing options you have. Even if you have a great idea, without proper fund you won’t be able to see your idea turn into a real business.

4 Reasons Why Business Analytics Is Important Today

Business analytics is important for businesses to come up with a marketing plan for your business. Without it, you won’ t be able to make any informed decisions regarding your business. Business analytics show how well you stand out from your competition. Here are some reasons why business analytics is important.

Companies can control their costs

Businesses can fail due to poor financial management strategy. You should develop financial and management analysis system to make your business successful. In doing so you need to consider the cash flow, working capital, loans, etc. All these information comes from business analytics.

Better decision making

If there is a clear strategy, you will be able to respond quickly to any changes. Business analytics help you to decide which action is appropriate. You will know about the internal factors that are affecting your business.

Conducting a competitor analysis

You should have a good idea about your competitors. Business analytics can give you this information. You need to do a SWOT analysis of your competitors. This will tell you how you are performing compared to your competitors.

Conduct customer and market analysis

You need to review your business performance, assess your customer’s database and makes changes to your plan if necessary. You should update your marketing and business plan by looking at the information you get from the business analysis. You should look for changes in customer needs, new services, new technology, etc.

You need data from business analytics to help you reach your goals. You should change your business strategy and stay up-to-date with the market by looking at your business analytics.