Category: Marketing


Every business in our millennial marketplace is thinking about how to make their website, services, and products well-optimised to reach their customers. That should tell you why everyone is focusing on search engine optimisation commonly abbreviated SEO.

The goal of every business and organisation is to reach out to more customers who will eventually convert and buy their products. Therefore, it is not a surprise to see businesses trying to optimise their products.

Every SEO professional will tell you that search engine optimisation is such a vast field that requires in-depth research and constantly being updated on the trending issues related to search engines. Making your company featured on the first page of any search engine is not a day’s job. It needs a lot of work.

Someone may ask, how long will it take for my business to rank the best in search engines? Well, let’s take out a notion in most business people and organisations that optimisation takes a couple of days. Going ahead, the period at which your content will be optimised depends on various factors.

What Determines How Fast You’ll be ranked by Search Engines

1. Your Budget

If you are a small scale business that is trying to gain the attention of the world, you need to set aside some money for your marketing strategies. One of the marketing strategies that is being adopted by many people is SEO. The more the money you have set for your budget, the bigger the possibility of ranking high in search engines. So what is your budget?

2. The competition

How competitive is your field? If you are dealing with the same products that companies that have been in the market are dealing with, you might end up waiting for longer. Nevertheless, you can hire an SEO expert who will do their wizard techniques and make your website well optimised. The fact is, if your organisation is competing with other businesses and organisations that are not active on the internet, then you will be the king.

3. Your Skills

How do you want your site to be? Do you even have a clue of what to get started with to make your website optimised? Well, your skills in SEO can determine the speed of being ranked in any search engine. Fortunately, no more worries. In Australia, there are great SEO pros that will help you through. So whether you have skills or not, you are covered although you need to dig deeper into your pocket.

4. The state of your site

Some sites are just messy. They take too long to load and are poorly organised. This will make the client or customer to just get bored waiting for the site to load. All these need to be worked on. Another aspect is the amount of content and elements you have on your internet. If you have huge content, the longer it will take for you to rank in the search engines. It is good to make your site to be mobile-friendly.

5. Your content

How great is your content? Is it in line with the requirements of the search engines? Every website that is ranking the best in the search engine has great content that generally adds value to the readers. There are various things you need to know to make your content great. Ensure it is grammatically correct, it has some images, it has a meta description, and keywords, among others. Your SEO expert is there to help you out.

Online Marketing Agency

An established company or corporation is considered a business organization composed of the top management, middle management, and lower management levels. These are comprised of different offices handled by different individuals following a hierarchy of designations, duties, and functions.


Online marketing agencies are somewhere in between the organization or could also be at the bottom level depending on the specific roles or tasks assigned to them. In comparison, they could be the right or left implementing arm and more often, the frontliners down below. Most of the time, they communicate online through their computers or mobile phones. At times when something is fundamental, meetings are conducted and are supposed to be attended by heads of agencies or offices.


Online marketing agency defined


An online marketing agency is an external office which is part of a large company that is mainly composed of skilled and talented individuals. They are well-equipped with a set of tools and methodologies in promoting products or services online. Online marketing agencies are armed with a broader range of marketing elements as compared to a traditional business. As a marketing agency, the majority of them are called agents who work with different channels of the company and make use of any available resource or mechanism over the internet. Read further to find out the difference between digital and online marketing agencies.


Duties and functions of online marketing agencies


  • Content creation and development – a company product usually requires a logo that needs a patent. As an intellectual property, no other company or organization should use it in their products unless, you’re an affiliate, a conglomerate or a subsidiary of the mother company. It is registered along with a creative tagline or punch line which allows customers to identify, recall and purchase the product after that.


  • Alternative business planning – If a plan or marketing strategy doesn’t work out the way it is expected, a Plan B must be ready for implementation. Following this scheme would avoid compromise and future marketing setbacks.


  • Monitoring product performance in the market – Collaborating with salesmen and promo dicers, online marketing agents rely on sales and inventory reports from smaller retailers within the country. As always, numbers will speak for itself in determining effective marketing strategies and product acceptance from the consumers.

  • Initiate product launching and promotion – After an online marketing campaign, marketing agencies go out in the field and launch the product in a lot of strategic ways. More often, it is done with famous personalities like celebrity endorsers and product ambassadors in an athletic event, a concert or any event where the product is suited for promotion.


  • TV plugging and promotion – aside from online advertisement, products and services also go into the mainstream of show business. Brand managers and product marketing head directly coordinate with television personalities for a quick and effective product promotion together with a product endorser during a primetime or noontime variety show.


  • Radio credits and sponsorship – radio stations that particularly operates on frequency modulation (FM stations) are paid to promote a product through a creative audio advertisement. Some products are often credited before and after a song is played and usually plugged during a segment or a time check.


  • Out-of-home advertising – usually starts with an e-vite or electronic invite accompanied by colourful and attractive special effects inviting people to attend an outdoor event in a predetermined time and venue.


  • Mobile marketing – using phones, tablets or any similar device, online marketing agencies penetrate a viable market coming from a target audience or a specific group of people from different walks of life.